Philips
Obsessed With Sound
  • CLIENTPhilips
  • PRODUCTION COMPANYStink Digital
  • DIRECTORRob Chiu
  • STARSDutch Metropole Orchestra

The Philips Obsessed with Sound campaign has won a Yellow Pencil at the 2012 D&AD Awards. The Obsessed with Sound interactive experience, using sound, film and data visualisation, features the Metropole Orchestra playing a music piece entitled “I’m No Prototype”, composed especially for the orchestra. Viewers could experience the piece as a whole, played by the 51 members of the orchestra in a music video directed by Rob Chiu. They could also single out specific musicians to hear their track, and get to know even more details about these ‘unheard heroes’.